Pay Per Click For Small Businesses

While a top ranking in the natural search engine listings can take some time to achieve, pay-per-click (sometimes called PPC) is a very effective way of bringing immediate traffic to your website at a surprisingly affordable price.

The cool thing about PPC advertising is it enables you to choose the exact keywords for which you would like your site to appear on search engines (Google, Yahoo, etc.) when a search is performed.

How Pay-Per-Click works...

A searcher types one of your keywords into a search box on a search engine like Google, Yahoo, or MSN. Your ads appear on the search results page. When someone clicks on your ad, it takes them directly to your web site.

This is the good part… you pay only when your ads are clicked. Totally performance based!

Rankings are calculated for keyword phrases based primarily on the price that is being paid. You decide how much you are willing to pay each time a person clicks on your advertisement. The more you are willing to pay per click and the more popular the keyword term, the higher your site will appear in the results for the chosen keywords.

We know this might sound complicated... and in many ways it is, but we’ve done this for years so why not let us carry the heavy load? We’ll get you the leads, it is your job to close them!

As part of our PPC advertisement management service program, we perform a great number of tasks for you including:

• We start with keyword research and selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure your campaigns are employing the right keywords.
   
• We write custom and unique creative (titles and descriptions) to help maximize click thru and conversion rates.
   
• We identify the best page to send visitors for each ad or recommend improvements to facilitate site level conversion.
   
• We will work with your staff to implement tracking codes to aid in tracking conversions
  We will establish and monitor the numerous Account Settings (daily maximum spend, match type, geographies, etc.) to maximize your business goals.
   
• We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
   
• We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
   
• We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
   
• We will perform periodic testing of new creative (Titles and Descriptions).
   

Because each small business has different budgets and goals, we’ll customize a PPC Campaign that fits you like a glove. All you gotta do is ask!

Don’t wait another day... you’re just
losing customers (and sales)!